From the news release: ANTs software, inc. (OTC Bulletin Board: ANTS), a developer of high-performance SQL database management systems, today announced that sfaFinity, a leading provider of sales force automation and customer relationship management software, has chosen ANTs Data Server 3.4 to support the deployment of its flagship sfCRM application at one of its largest customers, a California mortgage lending bank and real estate broker. Using ADS 3.4 as the central repository for all of sfCRM’s customer data, sfaFinity is able to slash its customer’s total CRM cost of ownership by 90 percent compared to competing systems, while providing exceptional performance for customers, power users, and mortgage brokers.

sfaFinity sfCRM applies advanced, fifth-generation technology to provide enterprises with world-class sales force automation and customer relationship management capabilities at an affordable price with reduced TCO and a rapid return on investment. The ANTs Data Server enables sfaFinity to deliver these cost benefits while also delivering the power needed by its customer’s high-performance, tightly integrated mortgage lender application to accelerate revenue during the loan origination process. In this particular installation, the ANTs Data Server will be supporting 1200 users employing a pricing engine, a credit reporting agent, Calyx Point(R), predictive dialing and other highly transactional business modules against upwards of 90 million database records.

ANTs’ advanced connection management capabilities delivers consistently better response time compared to open source products such as MySQL and ProgreSQL. These benefits have been achieved at a fraction of the cost compared to other mainstream databases such as Oracle, MS SQL Server, and DB2.

“ANTs’ focus on low total cost of ownership and high performance mirrors ours and gives us a significant competitive advantage while also enabling us to avoid the conflicts we face with other database vendors who compete against us with their own CRM solutions,” said Norman Dutt, co-founder and chief operating officer for sfaFinity. “It’s clear to us that enterprises today are looking to reduce their application costs and increasingly are rejecting traditional databases in favor of newer generation products with advanced architectures like ANTs.”

By moving applications to the ANTs Data Server, organizations can cut costs from 50 to 75 percent compared to Informix, Oracle, Oracle-TimesTen, SQL Server, Sybase and other traditional databases, and from 35 to 50 percent compared to open source databases such as MySQL. This is achieved through reduced license, hardware, maintenance, support and administrative overhead. At the same time, the ANTs Data Server is twice as fast as in-memory databases such as Oracle-TimesTen, and 5 to 15 times faster than traditional databases.

“We are pleased that sfaFinity has selected the ANTs Data Server to deliver exceptional cost and performance benefits to such an important customer,” said Boyd Pearce, CEO of ANTs software. “Both companies have a passion for delivering outstanding price/performance and we look forward to partnering with sfaFinity to bring these benefits to more of their customers in the future.”