BearingPoint, Inc.’s new customer identity management practice brings the consulting firm into the CIM arena. Customer Identity Management (CIM) addresses an increasingly important problem facing many companies today: the impact of CRM and customer privacy. As enterprises become more and more reliant on relationship marketing and management, concerns about customer privacy are rising. The legal environment has also become more turbulent as governments continue to strengthen existing privacy legislation.

According to Christopher Formant, Executive Vice President, Global Financial Services, of BearingPoint:

“Customer identity management allows companies to get to know their customers, protect customer privacy and at the same time provide information available on those customers to employees and in some circumstances, business partners. Customer identity management can help companies to transform their business models from an account-centric to customer-centric focus.”

Link: “BearingPoint Launches New Customer Identity Management Practice”