Pivotal Corporation, a leading Customer Relationship Management (CRM) solution provider and the CRM division of CDC Software, the enterprise software company of CDC Corporation today announced that leading global property services group, Savills has significantly extended the use of the Pivotal CRM suite across its business group. The system expansion will complement its existing investment in Pivotal CRM making Savills one of the largest users of Pivotal CRM globally.

Savills is a leading international property services group that has an extensive network of offices and associates throughout the UK, mainland Europe, the Americas, Asia Pacific and Africa. Listed on the London Stock Exchange and employing over 14,500 staff worldwide in 112 offices, the Savills Group also operates a financial services division and a specialist fund management division.

The agreement will see Savills using the entire Pivotal CRM suite including; Pivotal Sales(TM), Service(TM), Partner Management(TM), Marketing(TM) and Contact Center(TM) applications, and e-Portal and Analytics tools. The deal also includes Pivotal MarketFirst(TM) - a comprehensive marketing automation application designed for the closed-loop management of multi-channel campaigns and marketing processes. Pivotal eService and ePartner portals will allow Savills’ customers and partners to gain access to critical business information online 24/7. Pivotal Analytics, a complete end-to-end business intelligence solution, will enable Savills to gain greater insight from its CRM data, giving users the ability to analyze data, identify trends, and make better-informed business decisions, faster.

“The Pivotal solution has become the engine for our entire front office. Not only are we able to better understand complex customer relationships, but more importantly, we are in a stronger position to respond to our customers needs and wants, driving our sales pipeline and boosting our revenue stream across the group,” commented Richard Coleman, group IT director, Savills. “We have been using the Pivotal Platform for the past eight years and it has undoubtedly proven its worth, we are a much larger entity now and the Pivotal system has grown with us. We are now a more customer focused company and we owe most of that to the Pivotal system.”

“CRM has always been focused on lead and revenue management, margin and customer retention. The core objective has been to provide a 360 degree view of the customer and ultimately this can only be achieved through the provision of integrated processes and applications across the whole business,” stated Mark Carlile, VP, managing director EMEA, CDC Software. “Savills is a true testament to this, not only has it nurtured the technology throughout the years, but it has expanded the complete system in almost every pocket of the business. Savills is leading the field when it comes to customer management and we are pleased to be working with it to realize its business goals.”

Source: BusinessWire