SA Global(TM), a leading provider of enterprise business software and services, today announced that Macy’s, a recognized US brand name and a Federated Department Store, has selected SSA Outbound Marketing to optimize its interactions with customers shopping on Macys.com. The software license and support transaction was completed during October 2005, being the first quarter of SSA Global’s fiscal year 2006.

SSA Outbound Marketing, a component of SSA Customer Relationship Management powered by Epiphany, will allow Macys.com to enhance its customer relationships through personalized, intelligent interactions. The implementation of SSA Outbound Marketing will help Macy’s increase the return on investment in its online marketing programs and strengthen the company’s brand image as a leading provider of fashion and affordable luxury items.

“SSA CRM will enable us to increase our marketing effectiveness through closed-loop campaign management, and better customer insight and analytics,” said Kent Anderson, president, Macys.com. “The marketing campaign management capabilities of SSA Outbound Marketing will enhance our ability to cost effectively address our customers in a more targeted manner.”

SSA Outbound Marketing serves as an integrated database marketing solution for planning, executing and monitoring permission-based marketing campaigns across multiple touch points. Ease of use combined with sophisticated analytics make it possible for marketers to tap vast stores of customer data such as purchasing patterns, visits to events and birthdays, and uncover valuable customer insights that can be turned into actionable initiatives. It also ensures that the right customers are selected for each campaign. This results not only in enormous time and cost savings for SSA Global’s clients, but also helps enhance customers’ experience by enabling personalized, relevant communications and offers.

“SSA Global is helping leading retailers worldwide such as Macy’s transform their approach to customer marketing,” said Gregg Monastiero, global vice president for CRM, SSA Global. “This is another great example of a how SSA CRM solutions to drive revenue and increase profitability.”

Source: PRNewswire