Solutions4ebiz, an Indiana CRM software and technology solutions provider, announced today that Indianapolis-based Peerless Pump Company, a worldwide manufacturer of heavy-duty industrial pumping systems, has chosen to implement its customer relationship management software, CRM4ebiz.

After a comprehensive search of several other CRM providers, Peerless Pump Co. chose local provider Solutions4ebiz for its CRM4ebiz product’s affordability, ease of use and availability. Since Solutions4ebiz had already provided Peerless Pump Co. with managed hosting services for more than three years, they had a good understanding of the company’s business. This allowed Solutions4ebiz to provide customizations to the CRM solution to meet its unique industry and business requirements. Peerless Pump Co. would also have access to the company’s local support system based in central Indiana.

With repair and manufacturing facilities in four states and branch offices worldwide, Peerless Pump Co. knew a CRM solution would enable its 340 employees to communicate important customer information to one another more effectively. The company will utilize the CRM4ebiz product to give its sales, purchasing, marketing, customer service and other staff real-time visibility into all customer activity.

“We want the ability to record every customer touch point, so that everyone in our company will get a feel for the voice of the customer,” said Fred Bock, marketing manager of Peerless Pump Co. “Any time a customer has something to say, we will be able to hear it right away, and that information will be available from the president of the company, through to those people actually in charge of making the pumps. The best part is that we will not have to wait until the next sales meeting or conference call to share that information.”

Having consistent, real-time feedback from its customers will also allow Peerless Pump Co. to take quick action when it comes to product innovations and extensions, as well as sales forecasting. This will allow the company to notify vendors and inventory staff and plan ahead for future needs. Peerless Pump Co. also believes that the CRM4ebiz product will allow for more consistency across the organization and will improve customer service and satisfaction.

The Peerless Pump Co. management team, along with members of the sales, marketing and customer service departments, is currently in the process of testing the CRM solution before it is rolled out to a larger subset of the organization this month. In the future, Peerless Pump Co. plans for the CRM solution to be part of a completely integrated package that includes its extranet, distributor and internal communications systems.

“The entire process is going faster than we thought it would,” said Bock. “We have gotten great buy-in across the company, and I have been happy with the progress that we have made and the support that we have received so far from Solutions4ebiz.”

Source: BusinessWire