Maximizer Software Press Release

Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that it has been named the CRM vendor best serving the requirements of small and medium-sized companies in a recent CRM Magazine awards evaluation. The honor, once held by Salesforce.com also placed Maximizer Software ahead of chief rival Microsoft Corporation. The awards were presented during the magazine’s annual DestinationCRM industry conference in San Jose, California.

Following a rigorous evaluation of criteria including annual revenues, revenue growth rates, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction, the panel of CRM experts at CRM Magazine named Maximizer Software the company that is best able to serve the requirements of SMBs. As the winner of the much publicized and highly sought after ‘Market Leader Award’ in the small and medium-sized business category, Maximizer Software placed ahead of former winner Salesforce.com and industry giant Microsoft Corporation. CRM Magazine further recognized Maximizer Software with a “Market Leader” distinction for its well-known sales force automation capabilities.

“Small and medium-sized businesses have very demanding requirements from their technology vendor and there is no doubting that this segment of the market represents a large and growing proportion of the companies seeking the support of CRM technology and knowledge in 2006,” said David Myron, Editor-in-Chief, CRM Magazine. “Maximizer Software demonstrates the highly-satisfied customers, proven technology, and smart corporate strategy that distinguish the company as the winner of the SMB category this year.”

“For over a decade, Maximizer Software has specifically architected its products, services and educational programs to serve small and medium-sized companies. With the launch of Maximizer Enterprise 9.5 this summer and other projects yet to be announced, we’re continuing our leadership in this category,” said John Caputo, President, Maximizer Software Inc. “CRM Magazine is the de facto source of news, educational events and CRM-specific information for companies trying to become more customer-centric. It is a great honor to be highlighted by the magazine with market leader awards in the two categories that matter most to our chosen market segment - sales force automation and overall leadership for SMBs.”

Additional details on Maximizer Software’s ‘CRM Market Leader’ awards are available in the October 2006 issue of CRM magazine: www.destinationcrm.com.