Maximizer Enterprise Rated Strong Performer for Midmarket CRM
Maximizer Software Inc. Press Release
Maximizer Software Inc., the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today announced that Maximizer Enterprise has been named a ‘Strong Performer’ in Forrester Research’s Midmarket CRM Suites evaluation. According to the trademark Forrester Wave graph, Maximizer Software received one of the highest scores for midmarket “Market Presence” - based on the size of its customer base, financial performance and employee count dedicated to future research and development on its products.
As part of its comprehensive evaluation, Forrester Research evaluated the leading 15 customer relationship management suite vendors across approximately 490 criteria and rated each vendor’s products in three major categories: Current Offering, Strategy and overall Market Presence. As part of Forrester’s evaluation, Maximizer Software was rated a ‘Strong Performer ‘ as a midmarket CRM suite vendor and received one of the highest scores for midmarket “Market Presence”. Maximizer Enterprise also received Forrester’s top ranking in the important sub-criteria of “Time-to-Value” - which refers to the length of time it takes for companies purchasing CRM to deploy the software and make it available to its business users.
According to The Forrester Wave: Midmarket CRM Suites, Q1 2007, Forrester Research, Inc., February, 2007, “Maximizer Enterprise not only provides full CRM - sales, service and marketing, - it also has partner management and customer self-service capabilities. Additionally, the solution includes support for managing a product library, storing sales collateral in a document tree and generating quotes and invoices.”
During its fiscal 2006, Maximizer Software further expanded its market presence with the shipment of more than 57,000 licenses of its award-winning CRM software products to small and medium-sized businesses. The vast majority of these were deployed and in the hands of fully-trained business users within 8 days - demonstrating Maximizer Software’s time-to-value. Maximizer’s innovative research and development team also unveiled Maximizer Enterprise 9.5 including MaxMobile, a mobile CRM application for popular Microsoft Windows Mobile-powered wireless devices.
According to John Caputo, President, Maximizer Software, “We are proud that Forrester refers to Maximizer Software as a ‘midmarket staple’. A large proportion of small and medium-sized businesses are now turning to Maximizer Software for their customer relationship management requirements. With major product announcements on the horizon and our legendary focus on customer satisfaction, Maximizer Software is poised to build on its reputation as the go-to CRM vendor for mid-sized businesses.”
For information on obtaining a copy of The Forrester Wave: Midmarket CRM Suites, Q1 2007, please contact Forrester Research at www.forrester.com.
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