CDC Software Press Release

CDC Software, a wholly owned subsidiary of CDC Corporation and a provider of enterprise software applications, announced today that RS Components Hong Kong, part of Electrocomponents PLC, has selected the Pivotal suite of CRM applications for its 14 offices throughout the Asia Pacific area, including its seven offices in China.

RS will be using Pivotal CRM to manage and track customer services including: contact and activity management; telesales and sales account planning; account territory alignments and scorecard tracking; as well as tracking visits to customers and prospects. The company will also be marketing and distributing its trade catalogues and comparing customers and prospects data to their customer marketing management lifecycle data using the Pivotal application. The Pivotal CRM application easily allows for bi-directional integration of contacts between Pivotal and the legacy ERP system used by RS Components.

Established in 1937, RS is committed to providing a part for every job, from research and development through pre-production to maintenance and repair, supplying more than 300,000 products to 24 countries and exports to an additional 160 countries worldwide. RS has been operating in China since 1999, working with leading international suppliers and local products to provide the widest stock offering in China that includes a wide array of parts from electronic components, electrical, mechanical, tools and consumer products.

“The RS business model is extremely customer-centric,” said Richard Huxley, Asia Pacific Regional Manager, RS Components. “We offer our customers in China unrivalled choice, support and reliability with the widest stock offering available in China, a strong local sales and marketing force of more than 250 people, and two state-of-the art call centres with technical support. Using Pivotal CRM helps us to help our customers run world-class operations.

“Pivotal not only provides companies, such as RS Components, with the capability to be customer-centric market leaders, it also provides the tools needed to remain at the forefront—today, tomorrow, and in the years ahead,” said Edmund Lau, vice president, Greater China. “And our local expertise in China and glob