Robert Kear Press Release

Robert Kear, a leading authority of marketing and CRM strategy, will join the expert CRM panel at the June 21 Selling Power Sales Leadership Conference. The panel discussion titled “Keys to Successful CRM User Adoption,” will share solutions on how to align process with technology and how to drive up user adoption.

Kear, who is chief marketing officer and partner of Sales Performance International, Inc., a global sales performance improvement firm, will explore with the panel why CRM has failed to improve sales productivity and why a successful technology implementation doesn’t mean successful use of the application. Selling Power’s publisher Gerhard Gschwandtner will moderate the lively discussion. Other panelists include: Eric Berridge, CEO, Bluewolf Group, Joe Gustafson, CEO, Brainshark, Inc., and Jason Jordan, Principal, Mercer Sales Effectiveness Consulting.

“After nearly two decades of evolution, the question remains for CRM – how does it actually enable sales professionals to better understand and address their customers’ problems? As companies move from products to solutions, the technology imperative is to enhance the business acumen and insight of the front line, which has not been the traditional goal of CRM. So we need to challenge what “technology enablement” means for effective selling, and consider CRM in that context,” said Kear.

The Sales Leadership Conference will be held Philadelphia, PA at The Ritz-Carlton Hotel on June 21, 2007. The Sales Leadership Conference series is reserved for sales leaders from companies with $30 million in annual revenues and a minimum of 25 salespeople employed. The conference will provide solutions, motivation, and sales management skills in the business-to-business environment. Invitations can be requested online or contact Kim Ulrich at 540-752-7000 x26.