KANA Software Inc. Press Release

KANA Software, Inc., a world leader in multi-channel customer service, announced today that Technology Marketing Corporation (TMC)’s Customer Interaction Solutions® magazine (www.cismag.com) has named KANA’s knowledge management solution, KANA IQ, as a recipient of a 2007 CRM Excellence Award. Based on a successful deployment at Xerox Corporation — a leading provider of color and black-and-white digital printers, digital presses, multifunction devices, and digital copiers — KANA was awarded this distinction for the eighth consecutive year. Customer Interaction Solutions has been the premier publication in the CRM, call center, and teleservices industries since 1982.

“KANA is honored to be awarded with the CRM Excellence Award for the eighth consecutive year,” said Marchai Bruchey, chief marketing officer at KANA. “We are dedicated to bringing the most innovative multi-channel solutions to customers such as Xerox year after year, allowing them to deliver exemplary customer service across all channels. By recognizing KANA with this distinction, TMC recognizes the real results our customers are achieving with KANA’s knowledge management and customer service solutions.”

KANA IQ is an award-winning knowledge management solution for agent-assisted and Web self-service. Tightly integrated with KANA’s suite of multi-channel customer service solutions, KANA IQ delivers a guided knowledge approach that dramatically reduces the time it takes to answer inquiries. The solution delivers on-demand advice that intelligently guides agents through the process of diagnosing the inquiry and determining the right answer. As a result, agents can more quickly answer customers’ questions during email, phone, and chat interactions. By leveraging a single source of knowledge to power all customer interactions, companies are able to provide a more satisfying, differentiating experience across every communications channel.

“The Eighth Annual CRM Excellence Awards honor the companies that have proven to be true CRM partners to their customers and clients. KANA has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset…their customers,” said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

The Eighth Annual CRM Excellence Award winners have been chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire customer lifecycle. The CRM Excellence Award is based on hard data, facts and numbers demonstrating the improvements that the winner’s product has made in a client’s business.

The CRM Excellence Award winners for 2007 can be found in the May and June issues of Customer Interaction Solutions magazine.