Verticals onDemand and MediMedia Information Technologies Press Release

Verticals onDemand, developer of industry-specific onDemand CRM solutions for the life sciences industry, and MediMedia Information Technologies a division of MediMedia USA, Inc. will integrate their solutions to provide pharmaceutical managed care teams with the first onDemand CRM solution pre-loaded with formulary data. Formulary data will be automatically updated through web services and the Salesforce.com API.

The new Software as a Service (SaaS) CRM solution makes it easy to load, update, and route formulary data, empowering managed care account managers with up-to-the-minute formulary details at a glance. In addition, data updates and system assimilation occur automatically, eliminating the need for IT staff intervention.

According to both companies, managed care has been grossly underserved by traditional IT providers, which typically impose broad-spectrum sales systems on the very specialized area of managed care.

“Change is hitting the healthcare industry like a tidal wave,” says Matt Wallach, vice president of sales and marketing for Verticals onDemand. “The role of managed care account managers is likewise changing and becoming increasingly important yet the market has been remiss in providing the tools they need to succeed. Until now, there was no easy way for managed care account managers to efficiently support their customers and see critical formulary data at the same time.”

“Getting the right formulary data at the right time to managed care account managers is key to maintaining and improving the pharmaceutical companies’ competitive position,” says Brian Bamberger, senior vice-president of business development for MediMedia Managed Care Group. “With Verticals onDemand’s new system, companies will undoubtedly see formulary status improvements and better understand how much managed care impacts their businesses. Communication of formulary changes will be made simple and clear.”

For the first time, managed care account managers can deploy easy-to-use CRM applications pre-loaded with formulary data, while enjoying all the benefits of SaaS, including no upfront costs, no software to install, no hardware to maintain, and no upgrade costs.