Maximizer Software Inc. Press Release

Maximizer Software Inc., the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today announced that the editors of Customer Interaction Solutions Magazine have awarded Maximizer the publication’s annual ‘CRM Excellence Award’ for the successful Maximizer deployment at a major North American Resort Real Estate Marketer.

“The Eighth Annual CRM Excellence Awards commend the companies that have proven to be true CRM partners to their customers and clients. Maximizer has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset - their customers,” said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

CRM Excellence Award winners are chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. The CRM Excellence Award is based on hard data, facts and numbers demonstrating the improvements that the winner’s product has made for customers.

At Maximizer’s award winning customer deployment, CRM is an integral part of the company’s business process and culture. The resort real estate marketer’s staff use Maximizer to analyze the results of marketing plans, track prospects, build relationships, manage customers, complete sales, and gauge the accuracy and activity of the sales pipeline. Maximizer is also used to control logistics of the firm’s sales and marketing office on each resort real estate site - including the Discovery Center where potential buyers come to get a first hand look at real estate buying opportunities.

“Winning the CRM Excellence Award from Customer Interaction Solutions is a great honor for Maximizer,” said John Caputo, President, Maximizer Software. “It is especially rewarding because this recognition is based on the very successful implementation of Maximizer among our customers.”

The CRM Excellence Award winners for 2007 can be found in the May and June issues of Customer Interaction Solutions magazine.