Verticals onDemand Press Release

For the first time, pharmaceutical managed care account managers can leverage the very latest in technology with a new managed care-specific CRM solution from Verticals onDemand. Built on the Salesforce Platform to deliver all the advantages of the Software as a Service (SaaS) model, VBioPharma is the industry’s first SaaS CRM solution for the increasingly important managed care area of U.S. pharmaceutical companies. The product is also Verticals onDemand’s inaugural product launch.

Verticals onDemand designed VBioPharma to support the habitually underserved managed care division. “Traditional CRM vendors have ignored this niche because it is viewed as too small and too different,” says Matt Wallach, vice president of sales and marketing for Verticals onDemand. “Managed care is a different animal, especially when it comes to CRM, and requires a unique understanding of the daily challenges a managed care account manager faces.”

New VBioPharma replaces outdated, home-grown systems and generic call reporting software with a complete CRM solution that is fully integrated with primary and specialty care sales forces and marketing teams. The product includes detailed contact, account, and activity management modules as well as business planning functionality. In addition, VBioPharma comes pre-populated with critical formulary data that can be kept up-to-date using web services.

“With the rising costs of healthcare and increased financial responsibility on the consumer, formulary position is critically linked to pharma success,” says Brian Bamberger, president of MediMedia Information Technologies, a Verticals onDemand partner and the industry’s leading provider of formulary data. “With its affordable onDemand platform, easy-to-use functionality, and continuously updated formulary data, VBioPharma is going to transform how managed care business gets done.”

VBioPharma is priced on a per user per month basis and is now generally available.