CRM Improvements at Intercall with Salesforce.com

Salesforce.com, the technology and market leader in on-demand customer relationship management (CRM), today announced that InterCall has improved access to customer data for its sales employees using Salesforce. InterCall has also been able to both speed up and increase communications between its inside and outside sales force, enabling the two groups to work from one consistent set of information.

InterCall is the largest service provider in the world specializing in conference communications.

Source: PRNewswire

Mobious Takes On Carling Digital CRM Business

Coor Brewer’s Carling, which has been focusing most of its relationship management budget on electronic media, recently handed some of its digital customer relationship marketing activity to Mobious:

Mobius won the business after a three-way pitch and will be responsible for activity relating to consumers recruited via Carling’s website, who are typically 18- to 24-years-old.

Read the article from BrandRepublic.