SoftBrands Inc. - Press Release

MINNEAPOLIS, Sept. 26 /PRNewswire-FirstCall/ — SoftBrands, Inc. (Amex:
SBN), a global supplier of enterprise application software, today
introduced a new set of Customer Relationship Management (CRM) tools for
hotels, which allow hotels to centrally manage guest, travel agent and
company profiles and communication across multiple properties. Called
Mosaik CRM, the applications join the existing industry-leading Mosaik BI
(Business Intelligence) decision support solution and further enhance
SoftBrands’ ability to help hotel groups and chains grow profits by making
better-informed decisions on centralized data.
Mosaik CRM is a complete profile and customer relationship management
solution that includes sales force automation, campaign management and
loyalty program administration. Mosaik CRM is closely integrated with
SoftBrands Epitome .NET Property Management System (PMS) and Core Central
Reservation System (CRS). SoftBrands will sell, install and provide support
for Mosaik CRM worldwide.
SoftBrands’ Mosaik CRM is result of a partnership between SoftBrands
and Serenata Intraware AG, a Munich, Germany-based hospitality technology
provider that has over ten years experience specializing in hotel CRM
solutions. Built on the Microsoft .Net architecture, Serenata NetHotel
currently manages over 30 million profiles. By working closely with
Serenata to integrate the proven Serenata NetHotel solution set with its
Epitome and Core products, SoftBrands now provides the most complete PMS,
CRS and CRM offering available worldwide from a single sales, services and
support provider.
“SoftBrands is seeing growing interest in integrated CRM solutions from
hotels around the world, and our new Mosaik CRM offerings represent an
industry-leading answer to that demand,” said Steve Van Tassel, senior vice
president and general manager, SoftBrands Hospitality. “By basing our
offerings on the NetHotel suite from Serenata, we are able to build from a
robust, scalable system provided by a proven partner.”
“Extending our partnership with SoftBrands to encompass the full
NetHotel CRM suite of applications allows Serenata to closely integrate
NetHotel with the SoftBrands PMS and CRS applications, providing a new
level of sophistication to the hospitality industry,” said Dieter
Dirnberger, Serenata’s Director of Sales and Marketing and member of the
company’s Board of Directors. “Serenata’s technology and expertise,
combined with SoftBrands global reach and proven ability to implement and
support complex centralized applications, will enable the Mosaik CRM
offerings to benefit hoteliers around the world.”