TAS Group - Press Release

SEATTLE–(BUSINESS WIRE)–The TAS Group, the world leader in sustained sales effectiveness solutions, today announced that London, England-headquartered Tideway Systems, the independent leader in application dependency mapping for enterprises, has deployed TAS Select Live!, the ground-breaking approach to enhancing the sales effectiveness of sales organizations, which was launched in August 2007.

TAS Select Live! is the first and only end-to-end sales opportunity management subscription service solution that delivers immediate and sustained revenue growth through a combination of sales process, sales methodology, enterprise class technology and ongoing performance metrics insight.

“Sales effectiveness solutions should deliver both immediate and sustained revenue growth, by helping companies align their solutions with their customer’s needs,” said Donal Daly, CEO of The TAS Group. “Tideway Systems is very focused on its customers’ success and we’re delighted to embark on this relationship to help deliver optimum value to its customers and thereby drive revenue growth.

Peter Grant, VP of Sales at Tideway Systems, added: “Tideway is experiencing rapid growth, and with that comes a number of challenges: maintaining the growth in a predictable way, maximizing the value we add to our customers, decreasing ramp up time for an expanding sales force and managing our continued growth. TAS Select Live! is our blueprint for staying on track.”

TAS Select Live! is a complete, powerful and easy-to-use solution combining the following:

* Sales process optimization to guide the sales team through the right steps to complete a sale.
* The world-leading Target Account Selling® sales methodology to coach on how to deliver value to the customer while achieving the sale.
* The Dealmaker software platform to facilitate easy adoption and continuous usage of the sales process and methodology at an individual and corporate level.
* Ongoing performance metric insight for continued sales effectiveness optimization.
* The TAS:Pedia learning portal, providing sales best practice reinforcement in the office or on the road via the Web using a PC or handheld device.

TAS Select Live! is a complete self-contained enterprise sales effectiveness solution that can also be tightly integrated with salesforce.com, Oracle/Siebel CRM, Microsoft CRM or any other SOA-compliant CRM systems.