Vital Insight Group - Press Release

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–Vital Insight Group, the company that uses cutting edge technology to provide next generation Customer Experience Management (CEM) solutions, today announced that they have been selected by the Central Hockey League’s New Mexico Scorpions to help the organization address fan satisfaction issues in real-time, and achieve its marketing goals during the team’s 2007-2008 season which begins October 19.

“The Scorpions are one of the most — if not the most — exciting teams in minor league sports today,” said Jason Tryfon, President of Vital Insight. “Our CEM programs will help them pinpoint what’s important to the fans with great immediacy, and then use that information both in real-time and strategically to address issues, play up positives, and keep building on the excitement of the team as an entertainment choice.”

“What Vital Insight does is very important to us in building our fan base,” said Dave Ellett, President of the New Mexico Scorpions. “We get instant feedback on our surveys, so we can interact with our fans on a very proactive basis and make sure their fan experience is the best that it can be going forward.”

Initial e-mail surveys created by Vital Insight for the Scorpions were aimed at season ticket holder retention after the team moved from its prior location to the new Santa Ana Star Center in Rio Rancho, New Mexico. Once the Scorpion’s season begins, subsequent surveys will address fans’ opening night experiences and their thoughts on concessions.

Vital Insight’s flagship Foresight application is the engine that fuels the data acquisition process through the customer surveys, and facilitates the fast follow-up. The application’s proprietary technology lets the team not only gather valuable data from customers but make it immediately actionable, which is what sets Vital Insight’s tool apart from both traditional syndicated, paper-based research methods and the myriad Customer Relationship Management (CRM) tools available today.

Vital Insight and the Scorpions have also collaborated on an innovative e-newsletter campaign. The monthly e-newsletter resembles a spiral-bound program with action-filled visuals and interactive features. Weekly e-newsletters will cover game recaps, ticket specials and community involvement notes in much the same action-oriented format.

Plans are also in the works for Vital Insight and the Scorpions to partner on re-developing the team’s official website.