Verticals onDemand - Press Release

PLEASANTON, Calif. & PHILADELPHIA–(BUSINESS WIRE)–Verticals onDemand satisfied an important pharmaceutical sales rep need today by integrating best-in-class customer master functionality from Alliance Consulting into its flagship VBioPharma™ Customer Relationship Management (CRM) application. Also SaaS-based, Alliance’s Master Data Exchange (MDX) customer master solution cleans and de-dupes physician and account records from all sources then delivers a single customer identity to the user through the VBioPharma interface. The integrated solution will be demonstrated at CBI’s Pharmaceutical Direct to Physician Sales and Marketing Summit October 24-25th in Philadelphia, PA. (http://www.cbinet.com/show_conference.cfm?confCode=PC07061)

Integration of customer master functionality is a response to mounting pressure on individual pharmaceutical sales reps to manage more and more physician and account-based customers in an increasingly regulated environment. According to Alliance, pharmaceutical sales reps struggle to efficiently track physician and account contact information as well as the hundreds of thousands of physician records from various syndicated data providers.

“It’s really difficult for reps to know who they are calling upon,” said John Wollman, executive vice president & chief technology officer at Alliance. “Doctors often work out of two or more offices. They move around quite frequently. And, multiple data feeds inundate reps with duplicate information.”

Verticals onDemand expects the new feature to enhance the efficiency and performance of its VBioPharma customers. “Alliance’s MDX Solution is a best-of-breed customer master application designed by experts in data warehousing and data processes,” said Matt Wallach, vice president of sales & marketing at Verticals onDemand. “Our two SaaS solutions make a compelling offering for any pharma company operating in today’s competitive market.”

Built on the Force.com platform to deliver all the advantages of the SaaS model, VBioPharma is the first pharma SaaS CRM solution designed to meet the unique needs of specialty and primary care sales, managed markets, and key opinion leader management teams. The product replaces generic call reporting software and includes detailed account management functionality, including a visual sphere of influence, account rankings, and a cleansed master customer record.

“Verticals onDemand’s product is positioned to be the preeminent pharma CRM solution,” said Alliance’s John Wollman. “We’re bringing together two best-of-breed SaaS technologies to enhance functionality for users. It’s a natural fit.”