Eloqua Corporation - Press Release

TORONTO–(Marketwire - November 13, 2007) - Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced that it has further developed integration points between Eloqua Conversion Suite and Oracle’s Siebel CRM On Demand. Eloqua and Oracle have tested these integration points that will help enable any size company to enjoy the benefits of a hosted, demand generation and lead management system integrated with Siebel CRM On Demand.

As a Certified Partner in the Oracle PartnerNetwork and member of the Oracle CRM On Demand Go To Market Initiative, Eloqua is one of the first partners working intensely with the Siebel CRM On Demand product management and engineering teams to deliver a deeply integrated, seamless, combined solution. The result will help customers close the loop between sales and marketing by providing their sales force with real-time marketing information on prospects available from within their Siebel CRM On Demand application. Marketers using the combined solution can maximize lead conversion, automate marketing processes and analyze campaign results. The system provides a secure, always-available solution that scales easily to meet the needs of any organization.

“The rich functionality inherent in Eloqua’s Conversion Suite and its integration with Siebel CRM On Demand make it a strong option for our customers,” said Anthony Lye, senior vice president, Oracle CRM On Demand. “The Eloqua solution is ideal for multi-channel campaigns designed to generate, qualify and close leads. With all marketing activities integrated into one database, it’s easy to track sales revenue against marketing spend.”

“Together, Oracle and Eloqua are offering the market a closed-loop marketing automation system at a time when customers are looking for improved controls and greater visibility into their marketing program,” said Joe Payne, CEO, Eloqua. “With our integration to Siebel CRM On Demand, Eloqua will be instrumental in helping companies overcome the challenge of aligning their sales and marketing initiatives.”

Eloqua Conversion Suite — which is available in Enterprise™, Team™ and Express™ versions to meet the needs of businesses from small companies all the way up to the enterprise — is the industry’s leading family of integrated demand generation applications for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua automates and integrates the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.