InsideView - Press Release

SAN BRUNO, Calif.–(BUSINESS WIRE)–InsideView, the revolutionary on-demand sales and marketing application for mining and aggregating information on prospective customers, today announced it has entered into an agreement to acquire TrueAdvantage, an industry pioneer in sales intelligence. InsideView will offer TrueAdvantage customers a fluid migration to InsideView’s advanced sales and marketing intelligence application, while existing InsideView customers will benefit from enhancements to the InsideView platform.

TrueAdvantage customers will continue to have access to the information they currently rely on, while gaining InsideView’s unique meta-aggregation technology that provides critical intelligence on companies, key decision-makers and social network connections in order to accelerate the sales cycle and close more deals.

“TrueAdvantage customers are the true winners in this acquisition,” said John Blossom, president and senior analyst at Shore Communications. “They get the advantage of InsideView’s Web 2.0-based technology that not only integrates with sales force automation and CRM tools but also brings more relevant data about people and their profiles on social networks, companies and triggering events.”

“We are pleased to offer TrueAdvantage customers a seamless transition to InsideView’s platform,” said Umberto Milletti, cofounder and CEO of InsideView. “A key pain point for sales and marketing executives is making relevance out of the ever-increasing amount of data available on the web. TrueAdvantage customers will benefit from InsideView’s meta-layer that taps into Web 2.0 sources and social networks—something that is critical for enterprises today.”

“We’re working closely with InsideView executives to make the transition for our customers as easy as possible,” said Jake O’Leary, VP of technology for TrueAdvantage. “TrueAdvantage customers will now be able to rapidly integrate into salesforce.com and other CRM applications, in addition to utilizing InsideView’s mashups with data providers such as Jigsaw, LinkedIn and ZoomInfo.”