SugarCRM - Press Release

CUPERTINO, Calif., Nov. 27 /PRNewswire/ — SugarCRM Inc., the world’s
leading provider of commercial open source customer relationship management
(CRM) software, today announced that two SugarCRM customers — WeberHaus
and Kassel Initiative — won top honors for CRM deployments at the CRM-Expo
in Nuremberg, Germany.

CRM-Expo, Europe’s largest CRM event, was held in Nuremberg on November
7th and 8th. The event attracted over 160 CRM vendors and 3,000 attendees.
Leading CRM vendors competed for the CRM-Expo awards, which were sponsored
by Acquisa, a leading German Sales and Marketing publication.

“These awards, which are the most prestigious CRM awards in Europe,
demonstrate the impact of SugarCRM’s commercial open source model
globally,” said Clint Oram, General Manager, Sugar Europe. “SugarCRM
congratulates WeberHaus and Kassel Initiative for their innovation with
SugarCRM.”

“As these awards demonstrate, SugarCRM represents the next generation
of CRM applications,” said Mirco Mueller, Managing Partner of Insignio, a
SugarCRM Implementation Partner who worked with both WeberHaus and Kassel
Initiative. “SugarCRM delivers unrivalled CRM functionality, flexibility
and performance for partners and customers.”

WeberHaus Wins Best B2C Implementation

WeberHaus http://www.weberhaus.de, a builder of high-end, energy
efficient homes headquartered in Rheinau-Linx, Germany, secured the award
for Best B2C implementation. Founded in 1960, WeberHaus employs over 900
employees and has built more than 28,000 houses in Germany, France,
Switzerland and several other countries.

In an industry not known for repeat customers, WeberHaus focused its
SugarCRM implementation on deploying a marketing and sales management
system that offered its existing customers cross-sell and upsell offers to
continue to grow the value of the relationship after a home was built. With
assistance from SugarCRM partner Insignio, a German integrator of CRM and
Communications technology, WeberHaus deployed Sugar Professional On-Site
with full integration to WeberHaus’ content management, portal and
eCommerce systems. The award cited WeberHaus for its ability to use CRM to
build lifelong relationships and create customer loyalty with buyers in the
residential construction industry.

“WeberHaus is honored to win the best B2C CRM implementation for 2007,”
said Klaus-Dieter Schwendemann, Head of Marketing for WeberHaus. “We are
thankful for how Insignio and SugarCRM have enabled us to create a superior
marketing and customer retention platform that is the foundation of our
business.”

Kassel Initiative Wins Most Innovative CRM Award

The Kassel Initiative http://www.Kassel-ist-klasse.de, is a non-profit
focused on attracting tourists and industry to the Kassel region of central
Germany. Kassel used Sugar to build an online platform where residents,
businesses, and visitors could share information about the Kassel region.
Kassel was praised for its modern and innovative implementation of CRM to
build and sustain lasting relationships across the community.

“The Kassel community has leveraged SugarCRM to become the growth
platform for our visitors’ bureau,” said Knut Seidel, Managing Director of
the Kassel Initiative. “Using SugarCRM to enable communication between our
contributors and visitors promises a bright future for our local businesses
and residents.”

To learn more about the CRM-Expo Best Practices award, please visit
http://www.crm-expo.com/www7/en/award/index.asp