DealerAdvance Press Release

ADDISON, Texas–(BUSINESS WIRE)–DealerAdvance™, Inc. (OTCBB:DLAV) announced today that the Company entered into a Letter of Intent to acquire a compatible private company with significant revenue that will enhance every aspect of DealerAdvance™. In his announcement today before analysts, an excited Steven Humphries, CEO said, “We have identified a company operating in the automotive software space that compliments our WebDA™ product. We have come a long way on our own; however this acquisition will surely position our company as the leader in its field. The acquisition will add over 150 clients to our expanding client base.”

The due diligence phase should be completed within 30 days and with capital resources already committed, the company is hopeful to be able to complete the acquisition within 90-120 days.

DealerAdvance™ CFO, David Wange said, “We believe that if we are able to complete this transaction we would be profitable by the end of 2008. Packaging the software of both companies for the benefit of both companies’ clients is consolidation at its best.”

DealerAdvance™ will be debuting its new hand-held CRM product WebDA at the NADA Exposition and Convention February 9th through 11th in San Francisco. The new hand-held product has been adapted to the Nokia 800 Tablet PC and is the only automotive CRM with a hand-held application.

WebDA™ is the next generation of DLAV’s “CRM” application. The system is web based and is available at a fraction of the cost of the original Dealer Advance system. According to Humphries dealers that have utilized the original DealerAdvance™ system, it has shown a 90% increase in captured customer data and a 30% increase in appointment setting.

DealerAdvance, Inc. (www.dealeradvance.com) is an innovator in applying technology and the Internet along with process improvement methods to increase business efficiency and sales. The Company has developed an integrated technology called WebDA™ which, among many features, allows automobile dealers to capture a customer’s purchasing requirements, customers and dealerships personnel to search inventory at multiple locations, locate an appropriate vehicle in stock and print out the necessary forms. Through an integrated CRM (Customer Relationship Management) application, the system sends detailed tasks for prospect and customer follow-up and produces management reports to measure compliance. DealerAdvance™ allows sales professionals to increase sales, improve customer follow-up, and reduce administrative costs.

The statements contained in this press release that are not historical facts are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 (“the Securities Act”), as amended and the Private Securities Litigation Reform Act of 1995. Such forward-looking statements may be identified by, among other things, the use of forward-looking terminology such as “believes,” “expects,” “may,” “will,” “should,” or “anticipates” or the negative thereof or other variations thereon or comparable terminology, or by discussions of strategy that involve risks and uncertainties. In particular, our statements regarding the anticipated growth in the markets for our technologies, the continued development of our products, the approval of our Patent Applications, the successful implementation of our sales and marketing strategies, the anticipated longer term growth of our business, and the timing of the projects and trends in future operating performance are examples of such forward-looking statements. The forward-looking statements include risks and uncertainties, including, but not limited to, the timing of revenues due to the uncertainty of market acceptance and the timing and completion of pilot project analysis, and other factors, including general economic conditions, not within our control. The factors discussed herein and expressed from time to time in our filings with the Securities and Exchange Commission could cause actual results to be materially different from those expressed in or implied by such statements. The forward-looking statements are made only as of the date of this filing and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.