iMagicLab to Open Virtual Customer Center in Second Life
iMagicLab Press Release
OWINGS MILLS, Md.–(BUSINESS WIRE)–iMagicLab is pleased to announce that it will launch a new Automobile Dealer Relations Center (ADRC) for the expanding inhabitants of the virtual world “Second Life”. On the iMagicLab island “AutoLand”, Second Life avatars can visit a new multi-brand showroom, experience custom cars and chat with up to fifty nationwide car dealers at a time about pricing, availability and service issues.
“Much like iMagicLab pioneered the usage of the Internet in car dealerships, AutoLand in Second Life will allow our 1250 automobile retailers to use this growing communication platform to further address their existing and future customers,” says Richard Keith Latman, iMagicLab’s Chief Executive Officer. “iMagicLab is committed to extending our industry-leading Customer Relationship Management DealerCRM suite wherever and whenever necessary in order to help dealers reach their customers. Today’s announcement shows that regardless of the medium, we will lead the way and insure that our dealers will never be out of touch.”
In Second Life, iMagicLab’s AutoLand will set new standards, both visually and with regard to the ability for our dealers to reach beyond the showroom walls. iMagicLab’s car dealer clients will be able to work at AutoLand without charge and information from the online community will be seamlessly available inside the companies’ real world Customer Relationship Management tools.
AutoLand opens in Second Life on March 1, 2008.
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