CDC Software’s Pivotal CRM for Financial Services Solution Selected by Leading Asian Systems Integrator
CDC Software Press Release
ATLANTA & HONG KONG–(BUSINESS WIRE)–CDC Software, a wholly owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of industry-specific enterprise software applications and business services, announced today that Vectors Innovation Group (VIG), a leading Asian enterprise solutions provider, has selected Pivotal CRM for Financial Services as the platform for its CRM, direct marketing and telemarketing solution designed for the insurance industry in Greater China.
Through this industry-tailored solution, VIG will help insurance companies in Greater China to better track sales leads, maximize marketing campaign efficiencies, and enhance customer loyalty through Pivotal CRM’s rich functionalities tailored for the insurance industry.
With operations in the Asia Pacific region including Hong Kong, China, and Taiwan, VIG provides a full range of enterprise solutions from front office to middleware to back-end applications. By focusing on end-to-end business solutions, VIG provides proven technologies and solutions that help simplify and increase the efficiency and effectiveness of an organization’s performance. One of the major business lines of VIG in Greater China provides a total CRM, direct marketing and telemarketing solution designed for insurance companies.
To achieve revenue growth and higher levels of customer satisfaction, today’s insurance companies are striving to improve their core competitiveness and customer relationships. A scalable, industry-specific CRM solution can help these companies achieve these goals and maximize the total lifetime value of their clients.
With proven industry expertise, Pivotal CRM offers rich insurance industry functionality, a full enterprise application suite, and best-in-class customization abilities, all with a low total cost of ownership. Based on Pivotal CRM’s industry-specific expertise and experience, we believe VIG’s comprehensive CRM, direct marketing and telemarketing solutions, will help insurance companies attract, win and retain profitable customer relationships.
“We believe our customers will benefit from our total CRM solution and services as we integrate innovative and proven technologies into our solutions,” said Alex Cheung, general manager of Vectors Innovation Group. “We selected Pivotal CRM because of its unique fit to the business processes of insurance companies and proven track record in the insurance industry. Moreover, Pivotal CRM is flexible, scalable, and easy-to-customize, which will help us satisfy our customer needs in the long term. We also believe CDC Software can help our business continue to grow through their successful vertical market strategies and highly experienced workforce.”
“Pivotal CRM is one of the most comprehensive industry-specific applications designed to help enterprises enhance sales and marketing effectiveness and reinforce their competitive advantage,” said Edmund Lau, vice president, Greater China, CDC Software. “As the insurance industry accelerates its development pace in China, we see a huge market potential for bringing our solutions to more enterprises operating in China. As a customer-driven company, CDC Software is committed to delivering solutions that enable insurance enterprises to increase their competitiveness and customer responsiveness.”
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