DealerAdvance Inc. Press Release

ADDISON, Texas–(BUSINESS WIRE)–DealerAdvance™, Inc. (OTCBB:DLAV) announced today that the company has signed a Distribution Agreement with Hi Octane Solutions for representation in Michigan, Ohio, Indiana, Arizona, New Mexico and Colorado. Company CEO, Steve Humphries, projects as much as $2 million in sales in the next 12-18 months as a result of this Distribution Agreement. Meetings at the NADA Convention in San Francisco this month have spurred negotiations with automotive product distributors exposing the company’s hand-held WebDA product to potentially thousands of new car dealers across the USA.

Steven Humphries, DealerAdvance™ CEO said, “We came away from an extremely successful NADA meeting which has opened the doors for the Company to access thousands of dealerships.” Humphries added, “This is the first of several agreements that are expected to be signed in the next 30-60 days and we expect that WebDA™ will quickly attain a dominant position in the CRM automotive market place.”

High Octane President & CEO Jeremy Gould commented, “We are very excited about offering the WebDA hand-held product to our dealer network. Our sales group is highly impressed with the new WebDA™ hand-held product we saw at the NADA show, we are now going to represent this CRM product exclusively and expect to bring on-line 30-50 dealerships.”

WebDA™ is the newest iteration of DLAV’s hand-held “CRM” application. The new hand-held application allows sales people and dealers to access their sales operation (daily appointments set, deals pending, deals closed, demos, individual work plans, etc.) on or off the lot - which allows management to view hour-by-hour activities of the dealership from virtually anywhere at anytime. According to Humphries, it’s accountability at its best. Dealers that have utilized the original DealerAdvance™ system have shown a 90% increase in captured customer data and a 30% increase in appointment setting. The new hand-held application will have and even greater impact on sales. “It’s all about sales,” says Humphries. “Theirs and ours.”

DealerAdvance™, Inc. (www.dealeradvance.com) is an innovator in applying technology and the Internet along with process improvement methods to increase business efficiency and sales. The Company has developed the only hand-held technology that is an integrated technology called WebDA™ which, among many features, allows automobile dealers to capture a customer’s purchasing requirements, customers and dealerships personnel to search inventory at multiple locations, locate an appropriate vehicle in stock and print out the necessary forms. Through an integrated CRM (Customer Relationship Management) application, the system sends detailed tasks for prospect and customer follow-up and produces management reports to measure compliance. DealerAdvance™ allows sales professionals to increase sales, improve customer follow-up, and reduce administrative costs. The new web based hand-held application allows sales people to desk a deal from anywhere on the lot and allows management access from off the lot, which creates complete accountability for the dealers operations.

The statements contained in this press release that are not historical facts are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 (“the Securities Act”), as amended and the Private Securities Litigation Reform Act of 1995. Such forward-looking statements may be identified by, among other things, the use of forward-looking terminology such as “believes,” “expects,” “may,” “will,” “should,” or “anticipates” or the negative thereof or other variations thereon or comparable terminology, or by discussions of strategy that involve risks and uncertainties. In particular, the our statements regarding the anticipated growth in the markets for the our technologies, the continued development of our products, the approval of the our Patent Applications, the successful implementation of the our sales and marketing strategies, the anticipated longer term growth of our business, and the timing of the projects and trends in future operating performance are examples of such forward-looking statements. The forward-looking statements include risks and uncertainties, including, but not limited to, the timing of revenues due to the uncertainty of market acceptance and the timing and completion of pilot project analysis, and other factors, including general economic conditions, not within our control. The factors discussed herein and expressed from time to time in our filings with the Securities and Exchange Commission could cause actual results to be materially different from those expressed in or implied by such statements. The forward-looking statements are made only as of the date of this filing and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.