Neolane Inc. Press Release

NEWTON, MA–(Marketwire - March 20, 2008) - Neolane, Inc., the software company for new-generation marketing, today announced details of its upcoming webinar with BtoB Magazine and AberdeenGroup, “New Generation Lead Management: Discovering the Missing Link.” Taking place on Wednesday, March 26, the webinar will address the convergence of CRM and marketing technologies to support new customer engagement methods while offering best practices for highly efficient and effective lead advancement processes.

Who: Moderated by Ellis Booker, editor, BtoB Magazine and Media Business,
this webinar will feature Ian Michiels, research analyst, Marketing
Management and Digital Marketing, AberdeenGroup and Patrick McHugh,
executive vice president, Neolane, Inc.

What: Since the unilateral adoption of CRM by business-to-business (BtoB)
organizations, marketers have struggled to effectively utilize the
technology to suit their own needs. Instead of being forced to
attempt to align and integrate job-critical data, processes and
technology on their own, marketers must take advantage of new
generation technology created specifically to improve lead
management effectiveness.

To best-in-class marketers, sales and marketing technology
convergence translates into complete coordination and
synchronization of key information, activities and events to
automate and optimize an end-to-end customer engagement lifecycle.
Join BtoB Magazine, AberdeenGroup and Neolane for this webinar to
benefit from practical advice for establishing new technology-driven
customer engagement methods and highly efficient and effective lead
advancement processes.

Registrants will receive a complimentary copy of the new
AberdeenGroup report, “The Convergence of Sales and Marketing
Technologies.”

When: Wednesday, March 26, 2008 at 10:00 a.m. PDT/1:00 p.m. EDT

Where: To register for this exclusive webinar event, sponsored by Neolane,
visit http://www.neolane.com/webinars.