LucidEra Press Release

SAN MATEO, Calif.–(BUSINESS WIRE)–LucidEra, the leading provider of simple-to-set-up and simple-to-use business analytics-as-a-service for sales, operations, and finance managers today announced its selection as a recipient of the 2008 CRM WizKids Award presented by Beagle Research Group, LLC. The award is presented annually to a handful of emerging companies that provide business solutions designed to advance new or improved business processes.

In addition to the award, Beagle Research produces a report that details the significance of each winning company’s solution through a case study highlighting one customer’s experience. For LucidEra, Beagle Research wrote about VerticalResponse, a leading provider of self-service email marketing and direct mail services empowering small businesses and non-profit organizations to create, manage and analyze their own direct marketing campaigns. LucidEra has eliminated the resource-intensive process of manually integrating data from multiple transactional systems at VerticalResponse, so that employees always have a single source of self-service reporting and analysis on sales and customer information.

“LucidEra provides on-demand analytics to sales professionals and managers so that they can run their businesses more precisely and profitably,” said Denis Pombriant, managing principal of Beagle and the report’s author. “LucidEra has taken the complexity out of analytics so that more people and companies can take advantage of analytical insights.”

“We’re thrilled to see our work with VerticalResponse honored as an industry-leading example of how a high-growth company can take advantage of LucidEra for deep visibility into its business, without all of the expensive heavy-lifting associated with traditional on-premise alternatives,” said Ken Rudin, CEO and co-founder, LucidEra. “For companies of all sizes, analytics is now a ‘must have’ solution, and having business visibility through access to the right information has truly become the key to survival in today’s soft economy. With a software-as-a-service (SaaS) solution that is simple-to-set-up and simple-to-use, LucidEra offers a path for businesses to quickly take advantage of powerful analytics in order to improve sales productivity and operational performance.”

The full report is available at http://www.beagleresearch.com and the individual case study highlighting LucidEra and customer VerticalResponse can be downloaded at http://www.lucidera.com.