Vitrium Systems Named “Cool Vendor”
Vitrium Systems Press Release
VANCOUVER, BRITISH COLUMBIA–(Marketwire - April 3, 2008) - Vitrium Systems, leading provider of enhanced electronic document technologies, today announced that top analyst firm Gartner has named Vitrium’s docmetricsTM (http://www.docmetrics.com/index.aspx) application in a new research report. Gartner’s Cool Vendors in CRM Marketing and Analytics, 2008 evaluates four vendors and names Vitrium as an innovative marketing technology vendor.
“We’re extremely honored to have docmetrics highlighted by such a highly respected analyst firm,” said Peter Nieforth, CEO, Vitrium Systems (http://www.vitrium.com/). “It’s very gratifying to have Gartner evaluate the unique value our innovative technology offers to marketing organizations.”
Docmetrics is a web-based system that empowers companies to generate more, better-qualified leads from their white papers and other electronic marketing documents. Using docmetrics, marketers can transform their standard PDF files into interactive documents that report a wide range of reader data and document-usage analytics.
The docmetrics system (http://www.docmetrics.com/what_is_docmetrics/index.aspx) represents a more effective alternative to the web forms that marketers commonly use to capture data on readers who download their documents. With docmetrics, marketers can embed forms inside their PDFs, to capture detailed data on all their readers, including those who receive documents via online content sharing.
“We believe that docmetrics will empower marketing organizations to capture a wealth of highly valuable and previously unavailable data,” said Mr. Nieforth. “It’s certainly very validating for us to have the value of docmetrics noted by a major analyst firm, so soon after the product’s release.”
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