Quick takes:

SolidWorks Drives Aggressive Growth Strategy with Siebel CRM Solutions

Siebel Systems, Inc., the leading provider of customer-facing solutions, today announced that SolidWorks Corporation, a Dassault Systemes S.A. company, has successfully deployed Siebel solutions as part of its strategy to unify business processes and enterprise systems to effectively serve employees, partners, and customers in a personalized and collaborative way. SolidWorks, which develops software for mechanical design, analysis, and product data management, deployed Siebel customer relationship management (CRM) and Siebel partner relationship management (PRM) solutions to support its aggressive growth strategy and establish a market-leading position. SolidWorks is the number one supplier of 3D mechanical design software for the mainstream market and has 400,000 users worldwide, more than any other mainstream 3D CAD software vendor.

Lawn Tennis Association Serves an Ace With Siebel CRM Professional Edition

Siebel Systems, Inc., a provider of customer-facing solutions, announced that the Lawn Tennis Association (LTA) is using Siebel CRM Professional Edition to extend the appeal and success of British tennis, from the grassroots to international championship level.

TraveLeaders Selects Siebel CRM OnDemand

Operating on a leading-edge Web platform, TraveLeaders provides its clients with comprehensive business and leisure travel services, including corporate travel management, meetings and incentive planning, and leisure sales. TraveLeaders’ integrated multi-channel distribution model offers their clients “brick and mortar” agencies and on-site corporate travel departments the latest advancements in e-commerce, and Internet technologies.

“We were using a mix of methodology of ACT, Salesforce automation tools, contact management and Excel spreadsheets. We needed a centralized, focused approach to communication management and sales tracking,” said Mary Ann Willingham, Vice President of National Sales at TraveLeaders. “We required a CRM solution that would allow us to create a homogeneous system. With Siebel CRM OnDemand, we can now track account buying behavior and trends, capture email communication, and improve overall sales effectiveness through centralized leads and activities. This tracking system also allows us to more fully target our prospective clients’ needs and tailor our product offerings to meet those needs.”