RightNow Technologies Press Release

BOZEMAN, Mont., April 23 /PRNewswire-FirstCall/ — CRM Magazine awarded
RightNow(R) Technologies (Nasdaq: RNOW) three 2008 Service Leader awards
for its on demand customer relationship management (CRM) solutions. For the
fifth year in a row, RightNow won the Web Self-Service category, based on
strong analyst ratings for customer satisfaction, depth of functionality,
and company direction. RightNow is also the inaugural winner of a new
category, Web Interaction Management, for the delivery of exceptional
customer support via multiple channels: email, chat, and phone.

In a recent CRM Magazine article about the awards, Esteban Kolsky, a
former Gartner analyst, commented that as a hosted solution RightNow “is
well positioned due to the Web 2.0/services-oriented architecture story.”

Jupiter Research Associate Analyst Zachary McGeary, quoted in the same
article, said, “These guys are dreamers. They think big. They have a huge,
really bright, brilliant development team.” McGeary added, “They’ve
exceeded anyone’s expectations — and we expect them to continue to do
that.”

In addition, RightNow customer iRobot received a Service Elite award
for its use of the RightNow CRM solution, which has improved customer
satisfaction, contact center operations, and marketing efforts.

“We strive to provide customers with the information that will allow
them to serve themselves,” Maryellen Abreu, director of global technical
support at iRobot, said. “The RightNow solution allows us to keep customers
happy while minimizing cost — savings that we can pass along to our
customers.”

The RightNow CRM suite reflects the company’s commitment to delivering
the most robust, enterprise-class, on demand CRM solution available on the
market today. The RightNow solution can help organizations deliver
excellent customer experiences — while significantly reducing operating
costs — by facilitating a single, consistent dialogue between a company
and a customer, regardless of communication channel.

“CRM Magazine and the Service Leader awards validate the quality of the
CRM technology solutions we provide, as well as the strong relationships we
build with our customers,” Jason Mittelstaedt, chief marketing officer at
RightNow, said. “While delivering the industry’s most comprehensive on
demand CRM suite, we continue to be recognized for our ongoing leadership
of the self-service space we originally pioneered.”

RightNow also congratulates partners Genesys Telecommunications
Laboratories and West Communications on their CRM Magazine Service Leader
awards in the Contact Center Infrastructure and Outsourcing categories.