IMN Press Release

WALTHAM, Mass.–(BUSINESS WIRE)–IMN, provider of the most widely used e-newsletter services for automotive dealerships has partnered with Autobase, Inc., the leading marketing and sales CRM provider and a division of Dominion Enterprises. As per the partnership Loyalty Driver, IMN’s industry-leading e-newsletter, will be included in the Autobase Platinum CRM Program. The all-new Platinum CRM program is a subscription-based solution that gives participating dealers indispensable tools from top solution providers in the automotive space and raises the bar for customer service, employee satisfaction, and higher sales and service revenues for dealerships nationwide.

This partnership of two of the pre-eminent providers in the industry means dealers now have the opportunity to use Loyalty Driver, through their Autobase Platinum CRM program, to increase customer engagement and sales leads. IMN’s unmatched experience in the automotive space has enabled the company to determine the exact mix of product and lifestyle articles along with cutting-edge tools to attract and engage readers and increase dealer leads. Features such as the “Schedule a Test Drive” button help move the reader through the sales funnel more quickly, and Show Your Phone mobile coupons allow customers to send dealership offers to their cell phones for easy redemption at the dealership. In addition, IMN provides robust analytic tools that make it a snap for dealerships to see which readers are clicking on which articles and offers, so they can conduct targeted, cost-effective follow-up campaigns.

“We’re excited to partner with Autobase, a proven leader in the CRM space, and bring their customers an automated solution to ramp up marketing efforts and maximize lead opportunities,” said Brian Epro, Director of the Automotive Services Group at IMN. “Dealerships currently using Loyalty Driver are seeing a dramatic increase in customer loyalty and sales, and we look forward to increasing monthly revenue for Autobase dealers.”

Loyalty Driver’s fully-automated process means dealerships can be up and running with their own branded e-newsletter quickly, and IMN’s unique soft-sell approach of combining informative, engaging content with attractive offers and lead-generating tools keep opt-outs low. In addition, the inclusion of Loyalty Driver gives Autobase dealers immediate access to a solution that helps convert browsers to buyers.

“We’re excited to bring the top e-newsletter service in the industry to our clients through our all-new Platinum CRM Program,” said Bryan Anderson, founder of Autobase, Inc. “Our goal is to help dealers leverage every bit of potential from their customer data. Incorporating Loyalty Driver enables our clients to creatively stay in contact with their customers and gives them the ability to jump-start their marketing programs and increase monthly revenue.”