uBid.com Holdings Inc. Press Release

CHICAGO, April 28 /PRNewswire-FirstCall/ — uBid.com Holdings, Inc.
(OTC Bulletin Board: UBHI), the leading asset recovery solutions company
for the world’s most trusted brands, today announced a full roster of
communications and operations partners to support its changing business
strategy that focuses solely on selling excess inventory from top-brand
manufacturers, retailers and distributors. uBid.com Holdings’ new direction
better positions them to meet the growing demand for a streamlined asset
recovery solution and meets consumer demand for name-brand merchandise at
low prices.

uBid.com Holdings’ Chief Executive Officer Jeff Hoffman explained the
connection between today’s partnership announcement and the recent uBid.com
Holdings’ change in business direction. “Our new vision for uBid.com
Holdings demands that our internal initiatives are aligned with a very
specialized roster of strategic partners. Our new partnerships help us move
a great deal closer to both streamlining internal processes and
communicating our value-proposition to our buyers and sellers.”

From an operational perspective, Microsoft Dynamics AX 4.0 will play a
critical role in uBid.com Holdings delivering on its new international
shipping strategy as well as more efficiently handling varying vendor
commission structures. Choosing Microsoft Dynamics CRM Online allowed
uBid.com Holdings to integrate Customer Relationship Management (CRM)
functionality with the Microsoft Dynamics AX 4.0 enterprise resource
planning (ERP) solution, eliminating the need and processes necessary to
maintain two different systems.

Communicating uBid.com Holdings’ value to buyers and sellers requires
partners with a highly specialized communications skill set. uBid.com
Holdings chose Hill & Knowlton to guide their PR and positioning strategy
and Los-Angeles-based Spot Runner, a technology-driven advertising services
company, for their experience in commercial production and media planning
and buying. To reach increasingly savvier online shoppers, uBid.com
Holdings has partnered with Atlanta-based AdByNet to optimize their online
media planning and buying, along with Orlando, Florida-based Channel
Intelligence to optimize their exposure and return on investment in the
emerging comparison shopping engine channels. Each of these firms will work
closely with uBid.com Holdings to connect consumers to the excess inventory
of its sellers, which represent many of the world’s most trusted brands.

To engage consumers once they hear the uBid.com Holdings story and
visit their online auction web site, located at http://www.uBid.com,
uBid.com Holdings has selected Omniture, a leading provider of online
business optimization software based in Orem, Utah and Digital Dialogue, an
innovative Relevance Marketing agency based in Minneapolis. “Leveraging the
intelligence provided by Omniture SiteCatalyst Web analytics, Digital
Dialogue will work closely with uBid.com Holdings to learn about and
maximize the user experience on uBid.com web site by better understanding
how their customers interact with the website while browsing, bidding and
buying.

The uBid.com user experience doesn’t end when customers leave the
website. To make sure the best deals on brand-name excess inventory are
only a click away, uBid.com Holdings is working with ExactTarget’s suite of
on-demand one-to-one marketing applications to send business-critical and
event triggered communications to increase sales and strengthen customer
relationships. “One of the keys to achieving a sustainable e-commerce
business is simply to listen to, understand, then serve your customers. The
digital tools and expertise made available to us through Omniture, Digital
Dialogue and ExactTarget are going to help uBid.com Holdings continue to
move down that path,” said Jim Murphy, uBid.com’s Director of Customer
Acquisition and Retention.

“Each of the companies mentioned in today’s announcement will play a
critical role in building, communicating and consistently delivering on
uBid.com Holdings’ value-proposition to its customers; specifically when,
where and how it’s most relevant to them, which turns out to be good
business,” said Hoffman.