Allied Home Mortgage Capital Corporation chooses Entellium’s CRM solution, one of the largest deals in hosted CRM.

From the news release:

Allied Home Mortgage Capital Corporation, the nation’s largest privately-held mortgage broker, announced today that it will standardize its sales operations with Entellium’s CRM solution for up to 5,000 associates in more than 600 offices operating in 50 states. The deal is one of the largest in hosted CRM and cements Allied’s reputation for embracing innovative solutions ahead of others in the industry.

“Allied is the leader in the home mortgage business because of the dedicated, customer-focused employees in our branches. We wanted a CRM tool that empowers our brokers to spend even more time with customers, and less time with technology,” said Allied CEO Jim Hodge. “Entellium gives us a user-friendly, cost-effective solution that will help our brokers accomplish more everyday activities in less time, enhancing the high-touch customer experience we strive to deliver.”

Entellium develops CRM applications that are focused on making the daily lives of sales, service and marketing employees easier, with advanced automation features not found in any other hosted CRM solution. The company’s recent PRO-Activity Release was based on more than 43,000 hours of usability research, with the result being the most user-centric CRM solution on the market today. In addition, Entellium’s CRM suite has a lower total cost of ownership than Salesforce.com’s Professional and Enterprise Editions.

Source: BusinessWire