Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced that CRM magazine has awarded Omniture’s customer Frontline Educational Products the prestigious 2005 CRM Elite Leader Award. Frontline has relied on SiteCatalystâ„¢ to measure, manage and drive the effectiveness of their online campaigns — as well as quickly and effectively provide a means to deliver high ROI.

Frontline used SiteCatalyst to precisely measure their cost-per-lead for every type of online campaign, such as keyword buys on Google and overture, e-mail campaigns, affiliate programs and more. Additionally, they used SiteCatalyst to identify deceptive sources of traffic from online marketing vendors; an issue that if not identified, could have cost the company tens of thousands of dollars in “bad leads.”

Source: MarketWire