Siebel Systems, Inc., a leading provider of customer-facing solutions, today announced that Acuity Brands Lighting has successfully implemented the first phase of its Siebel CRM OnDemand initiative to centralize customer information and make it available across all sales, marketing, and service groups.

Acuity Brands Lighting-Austin, a division of Acuity Brands Lighting (ABL), manufactures and sells some of the world’s most recognizable lighting fixture lines, including Lithonia Lighting, Holophane, Peerless, Hydrel, American Electric Lighting, and Gotham. One of ABL-Austin’s unique abilities under the Acuity Brands corporate umbrella is to be highly responsive to customer needs.

ABL’s goal is to leave each of its customers and prospects with a positive impression of the company via every interaction. To do this, the company needed to build a single source of customer information as well as the tools and resources to effectively manage all aspects of sales, marketing, and service. This would provide all users with immediate access to any and all activity associated with a given customer, regardless of the transaction type. With Siebel CRM OnDemand, specification and sales managers can now receive a complete snapshot of a specific account or opportunity before making sales calls, making their time with customers more productive. Customer service agents use the email integration capabilities of Siebel CRM OnDemand to effectively and efficiently record all customer communication and store it in the account file for future reference.

Source: BusinessWire