Automated testing in Siebel
Siebel Systems estimates that an improvement in customer satisfaction by one percent per year will provide substantial and effective results - in many cases as high as tenfold results, with the potential of more than a ten percent increase in return on investment over the same period.
Integration of CRM features like automated testing with methods of capturing information from a variety of organizational outlets enhance downstream communication within an organizational value chain.
Sales force automation (SFA) applications focusing primarily on contact management and scheduling form an integral part of a comprehensive customer relationship package. However, CRM applications go beyond sales force automation to also focus on the post-sales process as well. The key focus of all CRM is the enhancement of the customer's service experience within all facets of the organization.