Britannia discovers the benefits of analytical crm
Britannia Building Society and CRM:
Britannia and FINEOS project wins CRM award
"With the help of FINEOS software, Britannia has been able to take important steps towards better understanding their customers through customer segmentation, propensity to purchase modelling and customer profitability modelling. They have been using FINEOS's CRM and workflow solutions to store all personal, product, contact and marketing information for their two million members. The system is currently used by over 2,000 online daily users across Britannia's 188 branches, call centres and throughout their head office."
CRM-FileNet Integration
"The content management capabilities of the FileNET solution means that well over 30,000 documents can be rapidly scanned, indexed and retrieved per day through the FINEOS CRM system, providing service staff with a single point of real-time access to all customer and contact records. The integrated workflow technology delivered within the FINEOS enterprise solution will ensure that all scanned documents are associated with specific customer service tasks. These tasks are then automatically assigned and logically routed to the right people across various business units.