CRM News and Resources

CHARLOTTE, N.C.–(BUSINESS WIRE)–William Kreuder joins MetaLogix, Inc. as our resident CRM and SharePoint Consultant. He is a Microsoft Certified Business Solutions Specialist and received a BA with honors from the University of Connecticut. William has been working with CRM systems for the past 8 years, including Microsoft CRM, Siebel, Lexus Nexus/Inter Action, and Sales Force. He has been working with Microsoft CRM since its inception and was involved with the beta testing on the system. William has experience with a vast number of Microsoft Business Solution products such as SharePoint and Great Plains. His experience within many industries including legal, manufacturing, automotive, insurance, real estate, and new media has led to providing many successful CRM installations for companies worldwide at the small, mid-market, and enterprise levels.

Robert Kear, a leading authority of marketing and CRM strategy, will join the expert CRM panel at the June 21 Selling Power Sales Leadership Conference. The panel discussion titled “Keys to Successful CRM User Adoption,” will share solutions on how to align process with technology and how to drive up user adoption.

A new study released by Cutting Edge Information found that many pharmaceutical CRM initiatives suffer from the lack of a firm definition. The report, available at http://PharmaIndustryCRM.com, focuses on the inner-workings and best practices of CRM initiatives at top pharmaceutical companies.

According to Scott Hornstein, international author, lecturer and consultant, the rubric of “customer relationship management” offers two promises. The first is to enable marketers to find those that are ready to buy right now and close the sale as quickly and efficiently as possible. The second is to create a repurchase preference among existing customers.

Oracle today announced that the Philadelphia Housing Authority (PHA), the fourth largest housing authority in the United States, has implemented Oracle’s PeopleSoft Enterprise Customer Relationship Management (CRM) and PeopleSoft Enterprise Support to help provide a more positive service experience for housing authority customers and the public. PHA worked closely with Oracle Consulting to create a unified customer interface and case management system.