CRM in Practice

Dow Corning Consolidates on SAP Software

SAP AG today announced that Dow Corning Corporation, a leading manufacturer of silicon-based technology and innovation solutions for more than 25,000 customers in dozens of industries worldwide, has adopted SAP(R) Customer Relationship Management (SAP CRM) and SAP NetWeaver(R) as the foundation to unify its customer-facing business processes on a single, integrated SAP application platform. SAP and Cognizant have supported Dow Corning’s transformation from a product-focused supplier into a customer- focused “solutions” company that collaborates with customers to solve business problems, seize new opportunities and find faster, better ways to achieve business goals.

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Infor CRM Surpasses 10,000 Concurrent Users in IBM Benchmark

IBM has benchmarked the performance of Infor CRM Epiphany beyond 10,000 concurrent users in a real world test. The evaluation verifies the scalability and performance of the industry-leading CRM solution for the most demanding and high-volume global implementations. IBM’s scalability metrics benchmark tested Infor CRM Epiphany Sales and Service on their WebSphere application server, exceeding 10,000 concurrent users without any failures in a six hour test run.

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Grupo Cortefiel Selects Teradata CRM for Its ‘women’secret’ Brand

Teradata, a division of NCR Corporation, announced that its data warehouse-driven customer relationship management (CRM) software has been implemented at Grupo Cortefiel, a leading retail fashion company based in Madrid. The CRM modules are being used to analyze and manage customer communications for the Cortefiel brand known as women’secret, a lingerie line, in an initiative to grow the customer base of its new women’secret Club (dubbed women’secret Wonderclub, also known as Club WOW).

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SageCRM.com and Sage MAS 200 ERP Solutions Help Quest TruTec

Sage Software announced today that Quest TruTec, a provider of advanced measurement, performance modeling and process solutions, is using SageCRM.com and Sage MAS 200 ERP to increase information sharing among remote sales, marketing and customer support employees. With SageCRM.com and Sage MAS 200 ERP, Quest TruTec has tracked a 20 percent increase in the number of sales opportunities that the company closes and increased revenue per technical advisor.

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CRM Provider Maximizer One of Canada’s Top Technology Companies

Maximizer Software Inc. the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today announced that it has been ranked among Canada’s top technology companies by the Branham Group. This is Maximizer Software’s eighth consecutive appearance in the Branham 300 which ranks Canada’s largest publicly traded and privately held Information Technology companies.

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