CRM News and Resources

RightNow Technologies today announced that publisher John Wiley &
Sons, Inc., is using the company’s next-generation customer relationship
management (CRM) solutions to build long-term customer relationships, while
cost-efficiently supporting highly diversified and continually expanding
product and service lines.

Kintera Inc. today announced it is incorporating LiquidScore™ into Kintera Sphere™ CRM as an included service for all users. Nonprofit organizations using Kintera’s CRM product will have the ability to automatically score and group their supporter base into wealth segments.

In 2005, there was a resurgence of interest in customer relationship management (CRM), with commentators, as they had in the late 1990s, reiterating that CRM is about more than technology — it is about putting the customer at the heart of the business. However, a new phrase has entered the CRM lexicon — customer experience management (CEM) — in order to describe the strategy, as opposed to the technology that facilitates the execution of the strategy.

Joystar, Inc., one of the nation’s largest and fastest growing leisure travel networks and leading seller of vacations and cruises, today announced the launch of new customer relationship management tools designed specifically for travel agents.

Pivotal Corporation, a leading Customer Relationship Management (CRM) solution provider and the CRM division of CDC Software, the enterprise software company of CDC Corporation, today announced that medical device manufacturer Lake Region Manufacturing is using Pivotal CRM to help deliver superior customer service and drive significant cost-savings throughout their business. Optimizing customer relationships and streamlining the company’s quotation and contract management processes, Pivotal CRM provides Lake Region with greater visibility into its business, resulting in significant improvements in operational efficiencies.