CRM News and Resources

Siebel Systems, Inc., a leading provider of customer-facing solutions, today announced the availability of Siebel CRM Professional Edition 7.8. Siebel CRM Professional Edition 7.8 also provides cost-effective access to advanced call center functionality through integration with Siebel’s hosted contact center and delivers built-in best practices to increase sales, service, and marketing effectiveness.

Here’s our roundup of this week’s latest CRM articles online. This week’s articles talk about the importance of people and processes in CRM, CRM in the tourism industry in the Cayman Islands, and CRM and the small to mid-size business sector in Malaysia:
Key to CRM Success Found in People, Processes
From EWeek:
” Too many companies, including [...]

According to AMI-Partners Research, the SMB sector is slowly beginning to adopt CRM and ERP solutions:
the vast majority of SMBs are already using some type of entry-level business accounting solution, although many continue to also use spreadsheet and consumer accounting products for some or all of their accounting needs. Meanwhile, although SMB adoption of more [...]

An interesting article at TMCNet outlines the benefits of IP telephony for the SMB sector. Potential cost savings affect a number of CRM-related areas, including:

Automatic Call Distribution
Interactive Voice Response
Teleworker Integration
Integration of Calls With Customer Database
Read the article here.