CRM News and Resources

Procter & Gamble
Procter & Gamble is focusing on advanced online CRM strategies targeting the users of its beauty products, including
… an online interactive diary for the Olay Regenerist anti-ageing skincare brand. The diary provides detailed information on the skin each week for the first eight weeks of product use. It focuses heavily on scientific information, [...]

Interview with SugarCRM CEO Roberts
OpenEnterprise Trends interviews SugarCRM’s CEO and founder, John Roberts. He speaks here about SugarCRM and Open Source:
We spend up to 80% of every release cycle writing new Open Source software for our core Sugar Suite release. We only spend about 10% or so of our time working on our SugarCRM Pro [...]

At its European user conference, Siebel revealed new modules of eCRM: it’s latest self-service modules, targeted at the bank cards and communications sectors.
The Self-Service for Cards application includes online self-service, e-billing, spending analysis and case-management capabilities.
According to Newfactor, Seibel’s “follow-the-market” approach in the self-service area is unusual, given the company’s reputation as one [...]

After the resignation of CEO Michael Lawrie last week, and appointment of board member George Shaheen as new CEO, Siebel shows it’s “business as normal” at its European user converence in Barcelona, Spain.
Siebel 7.8, The Latest Update
Companies already implementing the upgrade include British Telecom, West Marine, EDS and Fujitsu Siemens Computers.
Read more at InformationWeek
Shaheen’s [...]

In an article for BusinessEurope, Richard Bee describes what CRM is, and how it can help firms in the small and medium sized sector.
Quite simply, CRM is a software programme that sits within your existing IT system that enables you to manage your business better across the scope of your operations, be it sales, [...]