Here’s a roundup of the latest online CRM articles this week:
For the automotive industry
Customer Relationship Management: After the Sale.
Salesforce.com and Siebel continue to battle it out in the hosted CRM arena
Salesforce.com, Siebel Update Hosted CRM Offerings
Siebel Adds More Marketing Smarts To Its On-Demand CRM
Siebel updates hosted CRM, again
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Spurred by increasing customer demand, the call center industry is moving away from a phone-centric communication model towards a multi-channel CRM strategy:
In a multi-channel communication model, the customer can place his enquiries with the company through phone, web, e-mail, chat, fax and VoIP. Call centres are moving towards an integrated multi-channel CRM from a [...]
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New CRM initiatives in practice:
Greater Houston Convention & Visitors Bureau
According to Wayne Chappell, VP of Sales and Services for Houston CVB:
“While we went looking for software, what we found was a solution. …We were looking to replace our CRM software and after performing a careful analysis, we found that New Media Gateway and their [...]
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