CRM News and Resources

SugarCRM Inc., the world’s leading provider of commercial open source customer relationship management (CRM) software, has been recognized by the Software & Information Industry Association (SIIA) as a finalist for the 2007 CODiE Awards. Acknowledged as the leading honor for the software and information industry’s finest
products, the CODiE Awards have identified outstanding achievement in software and digital content development for 22 years. Sugar 4.5 is a finalist for “Best Customer Relationship Management Solution” and “Best Open Source Solution.”

According to Scott Hornstein, international author, lecturer and consultant, the rubric of “customer relationship management” offers two promises. The first is to enable marketers to find those that are ready to buy right now and close the sale as quickly and efficiently as possible. The second is to create a repurchase preference among existing customers.

RightNow Technologies today announced that publisher John Wiley &
Sons, Inc., is using the company’s next-generation customer relationship
management (CRM) solutions to build long-term customer relationships, while
cost-efficiently supporting highly diversified and continually expanding
product and service lines.

Centric CRM, developer of a leading open source Customer Relationship Management (CRM) system, announced today that it has joined other respected open source application providers in establishing the Open Solutions Alliance (OSA), a new, non-profit and vendor-neutral industry organization dedicated to simplifying and expanding the operational landscape for open source business applications.

The Customer Relationship Management Association (CRMA) will be holding its Inaugural National Conference April 17-18 at the Renaissance Waverly Hotel at Cobb Galleria in Atlanta, GA. The Conference Theme will be “Return to Customer” and will feature over 50 renowned speakers known for their CRM expertise.