CRM News and Resources

WebTrends Inc., a market leader for web analytics and Marketing Performance Management solutions, today unveiled a new technology integration that combines WebTrends Marketing Lab™ with Microsoft Dynamics™ CRM to provide online marketers a consolidated, real-time view into both online visitor activity and offline customer information. This visibility enables meaningful, targeted marketing initiatives to optimize customer engagement and enhance customer lifetime value.

Pegasystems, the leader in unified process and rules technology, today announced that Technology Marketing Corporation (TMC)’s Customer Interaction Solutions® magazine (www.cismag.com) has named Pegasystems Customer Process Manager™ (CPM) as a recipient of a 2007 CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the CRM, call center and teleservices industries since 1982.

NetSuite, Inc., the leading on-demand vendor of integrated business management application suites for small and medium-sized businesses, or SMBs, today announced NetSuite(R) Global CRM to enable complex global sales organizations to manage key operations such as Quota, Forecasting, Order and Commissions management. Building on the award-winning NetSuite CRM and NetSuite CRM+ product offerings, NetSuite Global CRM empowers regional and head office-based sales management with visibility across multi-tiered, multi-national sales entities by providing real-time reporting of sales activity in multiple currencies. Individual sales reps manage their orders and forecast against quota in their own local currency with country, regional and global sales management able to view the same information in their respective operating currencies. These same powerful global quota, forecast, order management and commission facilities also extend to partner networks, ensuring a clear picture of both direct and indirect sales teams. For more information on NetSuite Global CRM, visit http://www.netsuite.com/globalcrm.

eTelecare Global Solutions, a leading provider of complex business process outsourcing (BPO) solutions, announced that it received a Customer Interaction Solutions magazine 2007 CRM Excellence Award. This is the fifth time in the last six years that the company has received this award from the magazine. The awards are also sponsored by Technology Marketing Corporation (TMC).

Forrester Research, a leading independent research firm, has named Oracle’s Siebel CRM On Demand as a “Leader” in record-centric customer service management software in the latest Forrester Wave Evaluation: Customer Service Management Software, Q2 May 2007. This latest Wave Report states that Oracle’s Siebel CRM On Demand is “best suited for SaaS-focused customers.” To view the full report, go to — http://www.oracle.com/corporate/press/2007_jun/forrester-cs-07.html.