CRM News and Resources

CDC Software, a wholly owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of enterprise software applications, announced today broad customer adoption of its industry-specific Pivotal CRM and Saratoga CRM solutions for the financial services industries.

Unica Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, today announced that it has been named a winner in CRM magazine’s 2007 CRM Market Leader awards in the marketing automation category. This is the fourth consecutive year that Unica has received the award in a market leader category. The full list of winners will be published in the September issue of CRM magazine.

CentricCRM, a leading developer of open source Customer Relationship Management (CRM), Content Management, and Enterprise 2.0 technologies, and LoopFuse, an enterprise-grade open source solution for demand generation and closed-loop marketing, have integrated their software to provide users with the ability to track customers across digital channels, score sales leads, and measure ROI on corporate marketing initiatives.

Juice Media Worldwide, a leading U.S.-based developer of on-demand marketing software solutions, today announced it has entered into a partnership with VoiceStar to integrate VoiceStar’s complete suite of Web-to-phone tools and services into Juice Media’s new CRM 2.0 platform, that combines top-rated Web 2.0 business and online community applications and technologies with business marketing/sales automation as well as best-of-class CRM practices.

Infor today announced it will deliver more than 35 educational sessions on customer relationship management (CRM) at the company’s global annual user conference, Inforum 2007, to be held September 9-12 at Las Vegas’ Sands Expo and Convention Center. Infor, partners and CRM customers including AutoTrader.com and Interval International, among others, will present case studies and best practices for improving customer response to inbound and outbound marketing and sales campaigns. The common thread for these CRM leaders is their ability to create a 360-degree view of the customer to achieve positive and profitable customer interactions.